Cowgirl Cocktails was a project where I combined my passion for branding with bold, eye-catching design. I wanted to create a visual identity that blends Western charm with a modern twist, appealing to those who love a little country flair. This project allowed me to experiment with vintage-inspired typography, earthy tones, and playful illustrations to craft a unique and memorable brand. My design process started with research into classic Western aesthetics and contemporary beverage branding. I sketched out different logo concepts, refined the color palette to balance rustic and modern elements, and carefully selected typography to enhance the brand’s personality. From can labels to marketing assets, every detail was thoughtfully designed to create a cohesive and engaging brand experience.
For Cowgirl Cocktails, I designed a bold yet sophisticated color palette that blends warm, earthy tones with playful pops of color, capturing the perfect mix of rustic charm and modern vibrancy. The graphics feature a mix of vintage-inspired typography and sleek, minimal illustrations that bring the brand’s personality to life. Every design element, from the label patterns to the intricate detailing, was crafted to embody the fun, adventurous spirit of the Cowgirl Cocktails brand.
